The simple Google Analytics alternative
One clean, real-time dashboard instead of dozens of GA4 menus. No cookies, no consent banner, and set up in minutes.
- No cookie banner
- One real-time dashboard
- Hosted in the EU
- WordPress plugin
Google Analytics 4 vs Wazlytics
The differences that matter when you just want to understand your traffic.
| Feature | Google Analytics 4 | Wazlytics |
|---|---|---|
| Cookies & consent | Sets cookies (the _ga cookie lasts two years). In the EU and UK these normally require visitor consent. | No cookies and no personal data, so no consent banner. |
| Setup | Google tag, consent mode and property configuration. | One script tag, or the WordPress plugin. |
| Reports | Many menus, plus Explorations for anything custom. | One real-time dashboard that shows everything at a glance. |
| Detailed data kept | 2 or 14 months for Explorations and funnel reports on free properties. | 3 to 5 years depending on plan, in every report. |
| Tracking script | Large tag library. | One lightweight script. |
| Data location | Google, a US company. | Hosted in the EU. |
| Price | Free. Analytics 360 for enterprises. | From $9 a month, with a 14-day free trial. |
Google facts checked September 2026: Data retention · Cookie usage
What you give up, honestly
Wazlytics is built for understanding your website’s traffic, simply and privately. If you rely on any of these, Google Analytics is still the better fit.
- User-level journeys and cohortsWazlytics reports on visits and pages, not on identified individuals.
- Google Ads audiences and remarketingThere is no advertising integration or audience building.
- BigQuery exportRaw event export to Google’s data warehouse is a GA feature.
- Demographics and interestsWazlytics collects no personal data, so it has no age, gender or interest reports.
- Your historical GA dataWazlytics doesn’t import it. Keep your GA property read-only for past reports.
Switch in three steps
No migration project. Run both side by side, then switch when you’re ready.
Add Wazlytics next to Google Analytics
Paste one script tag, or install the WordPress plugin. Leave Google Analytics running for now.
Run both for about two weeks
Recreate your key conversions as goals and compare. Expect more visits in Wazlytics: it counts people who reject cookie banners, and it filters bots its own way.
Remove Google Analytics
Take the Google tag off your site. If nothing else sets cookies, the consent banner can go too.
Simple, traffic-based pricing
Pick your monthly events. Every plan starts with a 14-day free trial.
Up to 10k monthly events
Enterprise
For large portfolios, custom retention, and priority support.
Switching from Google Analytics: your questions
Not for Wazlytics. It sets no cookies and stores no personal data, so there is nothing for visitors to consent to. If other tools on your site set cookies, you may still need a banner for those.
No. Wazlytics starts counting from the day you add it. Most people keep their Google Analytics property read-only for historical reports, or export the reports they care about before removing the Google tag.
Google Analytics misses visitors who reject its cookie banner or block its script, so Wazlytics usually shows more visits. The two tools also filter bots differently and count unique visitors differently: Wazlytics uses no cookies, so a returning visitor on a new day counts as a new unique visitor.
Yes. They don't interfere with each other. Running both for a couple of weeks is the easiest way to switch: you can compare the numbers and recreate your key conversions as goals before removing Google Analytics.
Three years on the Starter and Growth plans, five years on Business, and a custom period on Enterprise. Every report works across that whole period.
Yes. Install the Wazlytics WordPress plugin and connect it with a token from your site settings. There is no code to edit. On any other platform you add one script tag.
Yes. Every plan starts with a 14-day free trial with full access to the dashboard.
Leave Google Analytics behind
Add Wazlytics next to GA today, compare for two weeks, then switch. Your visitors keep their privacy, and you keep your time.
Cookieless · Real-time · GDPR-ready · EU-hosted