Goals as a dashboard filter

Every goal doubles as a lens on your whole dashboard. Click one and the entire view refocuses on the people who converted — so you can see exactly what drives results.

Enter goal mode

Click a goal — from the Goals report or the goal picker — to filter the dashboard to it. The KPI row switches to Unique Conversions, Total Conversions, and Conversion Rate.

See what drives conversions

With a goal active, every report shows only the visitors who converted: which sources and campaigns convert best, which locations and devices, and — under Pages — the Conversion pages where the goal was completed.

Compare and stack

Goal mode works with comparisons, so you can watch a conversion rate move period over period, and with other filters, so you can ask focused questions like “how do mobile visitors from Organic Search convert?”