Goals & conversion rate

Goals are the actions you count as conversions — a signup, a purchase, a thank-you page, a form sent. Define them once and Wazlytics tracks how often they happen and what drives them.

Three kinds of goal

• Pageview goal — completed when someone views a page you choose, such as /thank-you or /welcome.
• Custom event goal — completed when a custom event fires, such as Signup. See Tracking custom events.
• Scroll goal — completed when a visitor scrolls past a depth you set on a page (for example, 75% of an article).

Create a goal

Open Settings → Goals, choose Add goal, pick the type, and give it a clear name. It starts counting from the next matching visit.

How conversion rate is calculated

Conversion rate is unique converters ÷ unique visitors × 100 — the share of visitors who completed the goal. It counts each visitor once, so a person who converts twice doesn’t inflate the rate.