Funnels

A funnel chains your goals into an ordered path — like view product → add to cart → checkout → purchase — so you can see how many people reach each step and exactly where they drop off.

Build a funnel

Funnels are made from goals, so create your steps as goals first (see Goals & conversion rate). You need at least two goals to start. Then open Settings → Funnels, add 2 to 8 steps, and put them in the order you expect visitors to follow.

Order matters

Steps must happen in order, within a 24-hour window, to count. A visitor who jumps straight to checkout without the earlier steps, or who takes longer than a day, won’t be counted as completing them in sequence. This keeps your funnel honest about the path people actually take.

Read the results

The funnel shows how many visitors reach each step and the drop-off between them, so the biggest leaks are easy to spot — the step with the steepest fall is usually where to focus.